Mapping engagement
Account & SKU Velocity Map
A mapped view of which trade accounts and SKUs move quickly, stall, or drag fill rates across your wholesale book.
Purpose
Wholesalers use this map when promotions, new listings, or depot openings have blurred which accounts still pull volume and which SKUs quietly clog the aisle.
Deliverables
- Account velocity bands with annotated outliers
- SKU turn ranking for the agreed category set
- Short list of lines recommended for review with buyers
- Optional one-page depot poster layout for print
Constraints
We map from your extract; we do not interview every branch. If branch managers must contribute narrative, schedule that separately before the mapping week.