Client Stories
Notes from wholesale leads who sat through a BrookHub Workspace readout.
We handed them eighteen months of foodservice order lines. The account heat map showed three hospital contracts quietly driving our Friday backorders — something our weekly KPI sheet had flattened into a single percentage.
Marcus Adeyemi, operations manager — Midlands foodservice wholesaler
The seasonal brief for spring planting arrived two days late because our extract had broken depot codes. Once cleaned, the prior-year comparison was exactly what our board wanted — no extra slides.
Priya Nair, commercial director — horticultural distributor
I was unsure about paying a fixed fee for charts we might ignore. We still argued over two SKU bands, but the velocity map is the first document our buyers open before a listing review.
Tom Gillespie, buying lead — Scottish builders’ merchant
Helena on their team asked sharper questions about our promised delivery dates than our own ERP vendor ever did. The fill-rate gap chart is now part of our monthly depot call.
Aisha Rahman, logistics coordinator — packaging wholesaler
Extended story — regional builders’ merchant
Twelve months, five depots, one taped heat map
A regional builders’ merchant asked for a Wholesale Order Analytics Review after branch managers disagreed about which trade accounts deserved priority during a cement shortage. BrookHub Workspace reconciled twelve months of order lines across five Scottish depots, flagged five SKUs that repeatedly triggered backorders for the same account cluster, and held the readout in Edinburgh with the buying lead and two depot managers.
The visual pack stayed on the packing-bench wall for the following quarter. The merchant later commissioned a Seasonal Order Pattern Brief ahead of the autumn trade push.
Another note — beverage wholesaler
After a rushed listing of imported soft drinks, a North of England beverage wholesaler used an Account & SKU Velocity Map to separate promotional spikes from steady trade. The map did not recommend delisting; it showed which on-trade accounts absorbed the new lines and which simply returned stock. Buying paused two SKUs and kept four — a narrower decision than the team expected walking into the call.