Season overlays for horticultural and builders’ merchants

Horticultural distributors and builders’ merchants both live by seasons that rarely align week-for-week with the calendar. A Season Overlay chart places the current window beside the prior matching season, then annotates known shocks: a late frost, a cement allocation, a supplier strike.

Honesty in the note

If the prior season is a poor twin, we say so on page one of the executive note. Stretching a comparison to force a narrative wastes the board’s time.

Pairing with a full review

Overlays often follow a Wholesale Order Analytics Review when leadership wants a thinner pack for a single upcoming window. Ask for the brief as a follow-on rather than a substitute if account heat is still disputed.